Arctic Fox

sustainable, staple accessories that provide ultimate warmth and comfort even in the coldest temperatures. 

The inspiration for the brand came after an inspiring trip around Iceland, where the blend of functional design and the natural beauty of icy landscapes that looked utterly otherworldly, left a lasting mark on me. When I then returned to complete my final year of fashion at uni, I became acutely aware of the industry's devastating environmental impact on our planet. It was clear that in order to create a responsible brand, we’d need to work very hard to be better and try to become part of the solution. 

Our commitment to sustainability and our core values - centred around product, people, packaging, and planet (more details below!) - guide every single decision we make, from concept through to production into store. We pledge transparency, kindness, and a constant pursuit of improvement and innovation. As we grow, our standards, mission, and goals will continue to evolve as we strive to be a force for positive change.

My background is shaped by two islands on opposite ends of the world, each offering the richness of both Eastern and Western cultures, arts, and values. I am completely fascinated when these cultures overlap, blending into an East-meets-West fusion that always serve as inspiration. Japanese and Scandinavian influences -known for their simplicity, minimalism, functionality, and quality - are deeply woven into the fabric of Arctic Fox. 

Since 2017, we’ve proudly grown Arctic Fox from my university bedroom floor to market stalls, pop-up shops, to fulfilling orders from frozen storage units, to now having a proper office and warehouse with radiators (which is a huge positive 😂) and being stocked in over 310 stores worldwide. Something I never could have in my wildest dreams imaged 7 years ago and its all thanks to the support of our customers (some of you who have stuck by us from day one) and our incredible stockists.